The pace of change across the world in the retail industry is dramatic, with the majority of sales happening online. Retailers and businesses worldwide are driving agile adoption of the technologies, automating the business process to drive efficiencies to deliver the best possible service and experience to their customers. Further, recent research suggests that retailers with solid revenue growth obtain a higher percentage of sales from digital channels.

Both retailers and consumer firms recognise that their ecosystem's digitalisation is the key to success & survival. Customers and the supply chains that support the services also need to adapt to a greater need for personalisation than ever before. The answer to this is the adoption of cloud-enabled services and outcome-driven digital platforms. By driving agile adoption of digital technologies and automating the business process to drive efficiencies, companies can deliver the best possible services and enhanced customer experience.